Chris Swagler | December 21st, 2022


Chris Swagler | December 21st, 2022


Having effective customer data management can assist companies in avoiding data breaches and the ensuing chain of issues. Management actions can assist companies in keeping data safe, from certifying clean data to centralized storage and a data governance approach. Over 83% of companies experience data breaches due to inaccurate data management. Data breaches can result in major problems, including information leaks, file corruption, and stolen property. The good news is that having proper client data management can help companies avoid all the issues.

Keep Data Clean

Dirty data is one factor contributing to leaders making misinformed decisions. Below is a table to get a better understanding of what dirty vs. clean data looks like. 

Clean DataDirty Data
Complete records for relevant databasesIt originated from the people and the system
Any information that is distinct, valid, and correctInaccurate, inconsistent, and redundant data
Readily availableIncorrect data during data collecting

Validating and updating email addresses, home addresses, and phone numbers as needed is part of keeping data clean. Additionally, it entails eliminating any duplicated data and deleting obsolete contacts. The following can also involve data cleansing:

  • Conducting data audits
  • Establishing client data centralization across departments instead of silos
  • Maintaining consistent data formats for companies

These actions can increase the current value of companies’ data. When communicating with current and new clients, having clean data within companies guarantees that there are no miscommunications or missed opportunities.

Centralize Data Storage

The goal of data storage centralization is to keep data in a single location to help speed procedures and eliminate inaccurate or incorrect data. Companies that centralize data storage can support better control and mobility of the information, strengthening their business’ entire workflow and boosting productivity. Having a single data storage system can provide faster and easier maintenance. Consider running numerous storage systems with various nodes, which makes it difficult to locate the problem when failure occurs. Centralized data storage systems are easier to protect. Distributed storage systems are more vulnerable and difficult to analyze when data breaches occur. Here are a few data storage examples that companies can use:

  • On-Premises Storage: Have a local data center set up in a physical office
  • Cloud Storage: Service providers doing maintenance and easy access using an internet connection
  • Hybrid Cloud Storage: A combination of on-premises and cloud storage that provides greater flexibility
Implement Data Sharing

Data sharing involves various departments gaining access to companies’ data. Implementing data sharing can assist companies’ data and analytics professionals in gaining access to the data they require when they require it. This can improve analytics tactics for a company’s enhanced digital transformation. Companies that allow data sharing can boost productivity because more employees have access to the information needed to speed up the workflow. Companies need to exercise caution when implementing data sharing because they can easily have data breach issues due to unauthorized access. Companies need to use trustworthy and encrypted data-sharing systems to safely allow information to be transferred among users.

Develop a Data Governance Tactic

Another key element of data security and information management and organization is data governance. It refers to the management of companies’ data integrity, usability, accessibility, and security. Developing a data governance tactic will ensure that all employees are working toward the same goal of managing their companies’ customer data. A successful data governance tactic consists of three major components:

  • Alignment: A standard step in collecting clients’ data across all department
  • Validation: Confirming that data collection is done correctly
  • Enforcement: Changes in data collection need to go through the proper channel

 The purpose of data governance is to create a data dictionary or a tracking plan. It needs to explain each piece of data obtained, its owner, and why it was collected.

Back-Up Data

About 58% of small companies do not back up critical data. It’s a major issue because if the data becomes corrupted or disappears, the companies won’t be able to recover it. Backing up clients’ data is an important part of managing it. Backups protect companies from data leaks, lost data, corrupted data, and other related issues. There are three common backup methods: 

  • Full Backup: All companies’ data are copied into storage
  • Incremental Backup: All the changed data since the last backup are copied
  • Differential Backup: A full backup and then incremental during the updates.

Client data management that is effective can help secure customer privacy and prevent internal and external communication. It can prevent significant concerns, including information leaks and data corruption. A strong data management method includes centralized data storage, data sharing, data governance, clean data, and regular backups. Implementing the best practices mentioned above can help protect companies’ data while maintaining their clients’ trust in their dependability. Additionally, companies need to always remain ahead of the current threat landscape and utilize a data management system to keep clients’ data protected. At SpearTip, our certified engineers are continuously working 24/7/365 at our Security Operations Center monitoring companies’ data networks for potential cyberattacks and ready to respond to incidents at a moment’s notice. SpearTip’s remediation professionals focus on restoring companies’ operations, reclaiming their networks by isolating malware and recovering business-critical assets.

If your company is experiencing a breach, call our Security Operations Centers at 833.997.7327 to speak directly with an engineer.


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