Chris Swagler | July 12th, 2022

Given the complexities of managing numerous cybersecurity tools, Managed Service Providers (MSPs) need to ensure their clients are adapting to stay ahead of emerging threats. It’s important for MSPs to provide their clients with the necessary resources to protect themselves while clients are busy running their companies. This can be accomplished through various strategies, including educational content, and conducting in-person training. Combining any or all the tactics is the best approach. Here are six practices MSPs can conduct to keep their clients informed about evolving cybersecurity risks and solutions.

Conduct Regular Security Audits

It’s common knowledge that most companies overestimate their level of protection against cyber threats. According to a survey by a security company, only 5% of companies’ folders, on average, are secured. Regular security audits are the most effective way to show clients their vulnerabilities. Audits highlight the value of cybersecurity while also highlighting new threats that have surfaced since clients’ previous audits.

A thorough audit needs to check for the following:

At a minimum, MSPs need to conduct a cybersecurity audit for their clients every two years. When new threats appear and for companies storing sensitive data, more frequent audits are needed.

Inform Clients with Newsletters and Social Media

Newsletters sent through email are a convenient way to inform clients about new threats. With these emails, MSPs can discuss cybersecurity news, their companies, and the entire industry. MSPs can ensure that clients are thinking about cybersecurity by sending out newsletters on a regular basis. The key to using newsletters effectively is to provide value. People will quickly unsubscribe if MSPs send out newsletters too frequently or just utilize them to advertise their services. However, newsletters are likely to be read if they include significant information that benefits the clients’ businesses. The frequency with which newsletters need to be sent varies widely, but once a month is a reasonable cadence. Social media is another option to share security updates. Clients will continue to come back if the posts offer useful information and will help MSPs grow their social media following. MSPs can use these potential topics to write in their newsletters and social media posts.

Blog Posts

Emailed newsletters are a practical tool, however, they don’t work well for long-form articles. Blogs are useful for providing more in-depth explanations on some topics. Blogs can inform clients about industry news, potential risks, and cybersecurity tactics. However, blogs can go deeper in-depth, making them a great resource for clients to save and use frequently. Blogs allow MSPs to gain trust with clients and become the authority regarding cybersecurity. MSPs can attract new clients and persuade current clients to take their advice by showcasing their expertise. Together with emailed newsletters, blogs can be incredibly effective. MSPs can provide a preview of their blogs in newsletters with a link to the full post so clients can get more information.

Seminars, Events, and Webinars

MSPs could give back to their communities as cybersecurity leaders; holding local seminars and events are meaningful approaches. Clients can get the most recent information, learn what’s happening in the cybersecurity industry, and ask time-sensitive questions. It’s not necessary for events to be costly or enormous. MSPs can provide immense value by renting a room and inviting clients and companies to an informative presentation. MSPs can host webinars so clients can participate from anywhere, hoping to reach numerous people. Events are excellent because they allow businesses to learn from other sources besides MSPs.  Companies can learn from their peers and clients can learn what similar businesses do to protect themselves by networking with other professionals.

Phishing Simulations and Cybersecurity Awareness Training

MSPs need to conduct regular security awareness training with clients ensuring they’re properly protected and aware of potential threats. Only 22% of companies regularly conduct cybersecurity training and 41% of companies require new hires to complete cybersecurity training. Information on the following needs to be covered during training:

Phishing simulations allow companies to pinpoint their vulnerabilities and improve the team’s response.

Review Clients’ Policies and Security Procedures

MSPs will be involved in creating policies and procedures as their clients’ cybersecurity advisors. MSPs need to evaluate policies and procedures with clients and their teams at least once a year. The reviews will serve as an introduction for new hires and a refresher for clients’ current employees. MSPs can update and add procedures that handle new threats during the reviews. If clients carry out any of the following, more reviews may be required:

Clients don’t always consider cybersecurity first, therefore MSPs need to make sure they remain updated on the latest developments. Using the strategies mentioned, MSPs can ensure that their clients have all the information needed to protect their companies.

It’s critical for MSPs and their clients to always remain informed on the current threat landscape and conduct regular backups of their network data. At SpearTip, we provide the stability and availability of industry-leading technology-supported 24x7x365 by cyber counterintelligence experts. We enhance the offering of our MSP partners with the ShadowSpear Platform, a cutting-edge and unparalleled detection and response toolset, that is supported by our certified engineers in our Security Operations Center. Partnering with SpearTip allows MSPs’ teams to maximize customer relationships by integrating our toolset into their offerings as an enhanced security solution.

If your company is experiencing a breach, call our Security Operations Centers at 833.997.7327 to speak directly with an engineer.